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This advertising campaign was formed out of my love for crafting. As a fan of the store Joann Fabrics I wanted to create a campaign that would excite and motivate the audience to get to Joann and immediately start work on their next project! Using fun colors and patterns with the stitching and script motifs. The nature of a white box that reveals the rest of the pattern is on brand for Joann Fabrics. It is a trendy and popular technique right now. The short lived nature of advertising campaigns caters to this idea of monetizing on trendy and popular elements.