NEW BRANDING SYSTEM

INS Brand

This project was one that I set out to do when I started in August 2017. In the interview process I accurately guessed that the previous logo was from the early 2000’s. They had it done in 2001! Too funny! It was time for a change but for time purposes and being a young designer I wanted to keep the main part of the logo that was working. Giving a new color pallet and typeface really brought this logo into 2018.