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This project was really exciting because as a Junior Designer in the Stonehill Marketing Department it was my first big project. The rational behind the project is to create a postcard to remind parents about the dates of Family Weekend 2016. The Senior Designer came to me with the copy and let me run with the concept design. The challenge was the need to stay within established brand standards. The direction I decided to go towards was this typographic lockup style used on the front and back. To compliment the typography I paired a beautiful image of Donahue Hall a landmark at Stonehill College to remind families what a beautiful campus they will be visiting.