AW Branding design heade_23-01.png

Branding design

A variety of spec work and brands with custom illustration and vernacular


Client: Local coffee shop

Core Issue: Avoiding the cliches of coffee shop branding

My Solution: Learning and applying the principles of User Experience and User Interaction. Solving for the problem for young freelance artists who need to track their time in order to correctly bill clients. My aha moment came when I created the dashboard layout showing designers a visual breakdown of the remainder of their project


Client: Advocacy campaign for ADHD

Core Issue: Representation for folks who don’t fit the traditional narrative of someone who has ADHD

My Solution:


Client: Banilla Sky, a sunglasses brand

Core Issue: Building a spec brand for a freelance job

My Solution:


Client: The city of Portland, Miane

Core Issue: Building a brand that distinguishes this lovely New England town.

My Solution: