Messy Jesse is a branding concept for a community of folks with ADHD that don’t fit the sterotypical image of what ADHD looks like. I was diagnosed with ADHD late in life and I have found that it has changed my perception of myself and the world around me. This brand creates a space where its okay to be messy and weird! It is a journal collective where members in the community fill journals with their inner most thoughts and feels, sketches or doodles.